Combining Generative Consulting and Generative Trance in China – Leo Li (Cheng Li)

Julian Russell writes: My friend Leo Li (Cheng LI) is one of the main Generative Change practitioners in China. He gives us a fascinating dip into how generative change is applied in a culture outside the UK. It is also particularly interesting to see how he combines Generative Consulting with Generative Trance.

I apply ideas and tools of Generative Change to small and medium-sized enterprises in China, helping entrepreneurs with personal growth and business decisions.

In the 6 years of learning and practicing with Robert and Steve, I have applied Generative Trance and Success Factor Modelling (SFM) to the work of corporate consultants, and received very good results. We are helping Chinese enterprises to grow rapidly.

I call my work “corporate culture strategy”. There are usually a few common steps we go through:

    1. Assessing the talents of the entrepreneur and coaching them one-to-one in depth. I also use the third-generation hypnosis techniques, to help entrepreneurs explore their vision for the future in a more creative and imaginative way.
    2. Using the SFM circle model, helping entrepreneurs review their important ideas from the conversation and trance, and developing SFM circle for the individual as well as one for the enterprise. In China, the SFM circle for the enterprise I call “the corporate culture system”.


    1. Assess the talents of the next level of senior managers, and based on this conversation, help develop individual SFM circle for them.
    2. Develop their strategy and strategic plans based on the Corporate Culture System. I use Robert’s Collective Intelligence to help entrepreneurs and senior managers develop their strategy and plans in a way that is cohesive for the organisation.

In order to apply the concepts of Generative Change more effectively, based on the theory of SFM and Generative Trance I have developed a model which I call “the entrepreneur strategic personality model”. This model can help to diagnose the obstacles to developing the enterprise through a rapid conversation. In general, the process of the diagnosis takes an hour, by listening to the entrepreneurs’ successful experience, then discovering their important criteria, finding out the solutions to obvious problems as well as the unspoken (or unconscious) problems in managing the business. This provides an effective analysis for the business. These obstacles of the development of the enterprises are generally psychological obstacle of entrepreneurs.

I soon discover the psychological obstacles of the entrepreneur by looking at the entrepreneur’s entrepreneurial experience and the status of the enterprise. Then I use Generative Trance and Generative Coaching methods to transform the psychological obstacle. It often results in surprising and unexpected changes. I am thinking of turning this psychological diagnosis of entrepreneurs into an evaluation tool, which can help business coaches more quickly and effectively find the psychological obstacles to the development of the enterprise.

I look forward to having the opportunity to communicate with other IAGC members on the application of Generative Change in business, and wish all of you all the best as you develop your Generative Change practice!

Cheng LI (Leo)

Corporate culture strategy consultant
Member of IAGC (China)

and… I, Julian, as blog editor, thought I would sneak in photo of an advanced technique for facilitating IAGC international cooperation! Its one of the exciting things about IAGC – being part of a generative international community.

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